For our final project, we were tasked with selecting a brand we explored throughout the semester and crafting a full-scale integrated marketing campaign. I chose Heads Up, a fictional all-sport helmet designed for ultimate protection.

From developing a creative brief to designing compelling visuals, this project required a deep dive into both strategy and execution. My approach went beyond simply promoting the helmet—I wanted to emphasize the vulnerability of the human head by drawing parallels to delicate, breakable objects.

To bring this concept to life, I designed three eye-catching print ads, a dynamic social media advertisement, and a traditional ad, all working together to drive home the message of safety and awareness.