I had the incredible opportunity to collaborate with Dr. Carol Ferrera, my master’s program director, on continuing the social media strategy for the SMC program. The goal was simple: keep students engaged with the program and its events while also sharing valuable marketing insights to expand their knowledge. A big part of the strategy was shining a spotlight on one of our program's greatest assets—our amazing faculty. All of this was wrapped in a design that stayed true to the SMC brand, ensuring everything felt cohesive and on point.