For our final group project in Creative Thinking and Problem Solving, we had the exciting opportunity to collaborate with the global agency Jack Morton and the iconic brand LEGO. Our challenge? To find a creative solution for LEGO Dots, a line that had been facing some struggles.

After diving into research, we came up with the concept of LEGO Jobs—a brand designed to inspire kids who are starting to think about their future careers. While LEGO already had sets like police officers and firefighters, we saw a gap: there weren’t any sets that allowed kids to experience the jobs hands-on, making them feel like they were truly in action.

Our solution was to take these classic themes with some modern ones and add a whole new layer. We envisioned a set that paired physical LEGO builds with an interactive app, where kids could play a game and fully immerse themselves in their dream job. It’s all about making the play experience more engaging and fun while sparking imagination about what the future might hold!