For this client, we took a fresh approach. Alejandro James was already a respected dentist in Leon, Mexico, but he had zero presence on social media. We decided to tap into the core of his brand and create a campaign that not only showcased his professionalism and top-tier work but also built trust with potential patients. At the same time, we spotlighted IMORA, a premier learning center dedicated to offering world-class dentistry courses and workshops at their state-of-the-art facilities. Together, we crafted a social media strategy that highlighted both Alejandro's expertise and IMORA’s commitment to advancing dental education.