CHEDDAR&Co was a fresh and exciting addition to León, Mexico—a new American comfort food spot where mac & cheese took center stage. The goal? To introduce a fun, one-of-a-kind restaurant that was about to shake up the local food scene. We kicked off the campaign by building buzz around the upcoming launch, letting people know they were about to experience something totally new and delicious. Once the doors were open, we kept the energy high by showcasing their mouthwatering menu, special promos, and everything that made their vibrant, playful brand stand out. It was all about bringing the fun and flavor to the forefront!